THE world’s busiest man is embracing lockdown technology to speak directly to North East children in the run-up to Christmas.

While his elves are hard at work making gifts for children across the globe, Santa Claus has been mastering video conferencing.

And now, thanks to a North East charity, the man in red will be talking to youngsters who are in the heart unit at Newcastle’s Freeman Hospital – with the opportunity for other children to call him up and tell him face to face what they would like to find in their stockings next month.

Red Sky Santa has been launched by regional charity, The Red Sky Foundation, which raises money to buy vital equipment for the Freeman along with funding a campaign to install defibrillators in towns and cities across the North East.

Via Red Sky Santa, children in the hospital will be able to enjoy a live video call with Father Christmas, telling him about themselves and what gifts they would like.

The Foundation is also offering this opportunity to other families at a small cost, with a proportion of the money going directly to the charity.

Families can choose from either a live, 10-minute video call with their child or a five-minute long, pre-recorded message, which can be fully personalised at the point of booking and money raised will go directly to the charity, launched in 2016 by Sergio Petrucci and his wife Emma.

“Children are absolutely at the heart of everything we do,” said Sergio, “and that is why we are thrilled to be collaborating with Santa Claus this Christmas.

“Like a lot of grown-ups this year, he’s had to get to grips with face to face messaging, but he’s got the hang of it and now he can’t wait to chat to North East youngsters.”

The live video chat is priced at £25 and the video postcard, pre-recorded message is £15, for up to two children.

For more information, or to book, visit

Initially intended to be a one-off fund-raising event to thank the hospital unit which saved their daughter’s life, the Red Sky Foundation has gone from strength to strength.

It has raised hundreds of thousands of pounds to buy vital equipment for the Freeman Hospital, including a unique organ care transplant system.

It also helped to fund a specialist Fontan nurse post in the region, the first of its kind in the UK and has enabled the purchase of numerous public use defibrillators, which are now sited in towns and city centres across the North East.


Note to newsdesks

For more information please contact Bernice Saltzer at Sorted PR Ltd on 07977 860183 or email

13 November 2020

0 0 votes
Article Rating
Notify of
Inline Feedbacks
View all comments